Looking at the demographics and psychographics i have decided that my target audience for the college magazine has to be 15-24 because this is the age that people go to college. At the age of 15 people are looking for colleges that they want to go to. My target audience is the social base is D-E (semi-skilled manual workers and casual labourers or unemployed) this is because people looking to go to college usually will not have any qualifications other then GCSE and they are only just learning to stand on there own two feet and get a job etc...My magazine should be readable for most value life styles such as, groups driven by needs, groups who are outer-directed, groups who are inner-directed and outer and inner directed. This is because my target audience is teenagers who are changing all the time and are still figuring out who they are which is something my magazine could talk about.
No comments:
Post a Comment