Language The language in this magazine has quite a sociolect towards students with headings such as "Not just a pretty face" and "booze, drugs and life." this is so the students can relate and want to read the magazine. The masthead is large, white and very bold which makes it a very dominant icon and very noticable. The main image is almost like a cartoon picture of what looks to be two students outside the college which has been edited to look like a cartoon. This shot is a full body shot (medium long shot) and is not very clear for the audience as you cant see the students face and there is no eye contact to the camera. The colour scheme is blue, white and grey which does not continue onto the contents page, the contents includes colours such as pink, white and blue. The colours are very bright on the front cover however on the contents the colours are a little two bright and isn't very helpful for the reader as it makes it hard to read. There is 1 thumbnail image on the fornt cover of a student which looks like its something to do with photography/fashion which could be included in the magazine. On the contents page there are 4 thumbnail images with one big image of some students behind it. There are no captions under these images which are a little confusing as the audience do not know what there about. There is no price or barcode shown on the front cover.
Ideology I think from looking at the front cover there are morals and messages inside the magazine about drinking and drugs. There is little information on the front cover but on the contents page there is alot of articles with pages such as dealing with divorce and being on the right track whilst at college. I think this fits in with the target audience and teenagers can be very stressed at this point of there life and may be going through lots of troubles and thoughts going on in there minds.
Institution need help on this section!
Audience The audience for this magazine in my opinion is 15-24 on the demographic side because this is the age people usually look for colleges to attend. The magazine comes across very edgey and modern with problems that teenagers can relate to.
Representation I think this magazine has intended the target audience to be teenagers and have a bit of a stereotypical view on teens as the front cover and contents mension that sex, drugs, alcohol, and problems are all in the magazine which makes me think they see teenagers as problem people.
Retro Magazine
Language The front covers language is very sporty and gives a positive attitude towards the college. the masthead is very big and bold and dominant. This is very noticable accept that the colours are not very bright. The main picture has a good positive body language and is looking directly into the camera smiling. This represents the college as very positive. There is a notiable colour scheme of blue, white and red. There are no thumbnail images on the fron tcover however on the contents there are a few with headings which help the audience find the page if they would like to read more on the subject. there is no price or barcode which indicates that this magazine could be free? or that they dont want the audience who may not attend the college to not want to get the magazine if they have to pay.
Ideology There are no main morals in this magazine as it seems very positive and talks about the olympics. I think this college is a very sport place to be as it gives alot of positive feedback on sports such as basketball and the olympics 2011.
Institution Need help on this section!
Audience The target audience for this could be near enough any age. I dont think this magazine is jsut for students (15-24) as it talks about other topics (as shown in the contents) which could also target parents of students (25-34)
Representation I think this magazine is very positive and not stereotypical in anyway. The magazine represents the college very well as a positive place which is not only acedemic but very sporty.
Lewisham College Magazine
Language The masthead is very bold and big on the left hand corner. I like this magazine masthead as it is very dominant and notiable. I think its very presentable for the audience and easy to spot out. The main image is also very dominant and you can see what its about (dance). Its a full body shot (medium long shot) and the girl/student stands out against the black background. The subject is clearly seen by the audience and intrigues them to want to read what it is about. I would not say this has a bright colour scheme or a main theme of colours. It is very simple and a little bit boring which might put the audience/reader off purchasing this magazine. There is no thumbnail images that illustrate other articles accept one image on the contents which looks like a teacher. This does not tell the audience anything. There is also no barcode which indicates they may not want the audience who do not attend the college from buying this magazine if it is pricey.
Ideology This magazine does not include any messages or morals as this magazine is more formal then others and does not talk about sex or alcohol or drugs like the Grimsby one does.
Institution Need help on this section!
Audience The target audience for this i think is any age but in my opinion more for the demographics or ages 25-34 this is because i think its more to let the parents of the students of the college know whats going on and what the updates of the college are about.
Representation The magazine in my opinion represents a positive attitude towards the college and is bery formal. Its not stereotypical in anyway however i do think the magazine represents a little bit too much about the college then it does the students. This can be a bad idea as it doesnt intrigue the students and can be a little bit boring for them.
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